There are 3 types of official accounts:

Via WeChat official account, we can broadcast information/message/promotion to its followers. Thus, followers can discuss and leave the message in the broadcast message and repost in their own WeChat moment. We provide official account registration and one-stop account management services for our clients. Contact Us today to learn more about how WeChat official account can benefit to your business!

WECHAT SUBSCRIPTION ACCOUNT

WECHAT SERVICE ACCOUNT

WECHAT ENTERPRISE ACCOUNT

(only available for company operate at China)

WeChat Subscription Account
WeChat Subscription account allows you to push frequent content to your followers. Admin can broadcast one message per day. The followers can see the broadcast content/message within the subscription area.

The Benefits of WeChat Subscription Account
Subscription account admin can broadcast the message more frequent – once a day vs. once a week for the service account. On the other hand, subscription accounts have fewer integration options and advanced function like payment gateway only can proceed via service accounts.

The Cons of WeChat Subscription Account
The Cons of subscription account is the way how the messages are shown: they will be grouped into one subscription accounts folder instead of being pushed to user’s session list. This means that follower has to go into that folder to retrieve the delivered content.

If you are focusing on content marketing (publish daily tips/news/promotion); you should go for subscription account. WeChat subscription account is mostly used for the daily news and information broadcast.

What is WeChat Service Account?
WeChat service account is best for business and organization who want to access to advanced WeChat Official Account feature. Service account provides more APIs than subscription account and companies can build its own application, get inquiries and broadcast own promotion to followers. WeChat service account allows the admin broadcast one message per Week.

The Benefits of WeChat Service Account
Service Account allows you to broadcast 4 messages per month (1 message per week). The broadcast message is displayed within the user’s personal contact (push notification). You can reply to any user message from time to time.

The design of the service account is mainly built by providing services instead of message broadcast. If your goal is providing advanced features to your users through customized menu or offer integrated e-commerce inside the app, service account should be the one to consider.

Enterprise accounts are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.

Enterprise accounts can also be programmed to integrate more complex functionality (accounting/on-going project) and they are becoming increasingly popular within China organizations. Hence, in order to keep such internal networks secure, followers have to go through the authentication process. This is unlike other accounts types where gaining more followers is pretty much the point.

Obviously, those accounts are not designed for marketing purpose. (only available for company operate in China at the moment)

 

INTERNATIONAL VS MAINLAND CHINA WECHAT OFFICIAL ACCOUNT

International WeChat Account
International WeChat Account
China WeChat users cannot access international WeChat Official Account which registered outside of China.
Non-China WeChat users can access your international WeChat Official Account.
China WeChat Account
China WeChat Account
China WeChat users can access your WeChat Official Account Registered inside of China.
Non-China WeChat users can access your WeChat Official Account registered inside China.

 


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